SPUD RECRUITMENT

I worked on this campaign helping the recruitment team reach out to a wider audience. We had a short timeline to get as many warehouse and delivery drivers as we could before thanksgiving and the festive season (typically one of our busiest times). This is a competitive time to recruit as most businesses are looking for extra hands so we wanted to make a big impact, working with a local poster company to plaster walls across Vancouver with bold statements about where you work matters. SPUD actually stands for Sustainable Produce Urban Delivered, we wanted to get this across with a few different key messaging and images showcasing what working for SPUD means.