Graphic designer. Eight years in-house. Now doing things on my own terms.

I've spent most of my career working in-house, which means I know what it actually takes to make design work inside a team — the briefings, the stakeholders, the "can we just make the logo bigger," and the moments when something genuinely clicks. I've built campaigns, brand systems, emails, illustrations, merch, and a lot of things that don't have a tidy name.

I started out in sustainability before every brand had a purpose statement, worked across the UK and Canada, and somewhere along the way got really good at knowing when to push creatively and when to just make the thing work. Both skills come in handy more than you'd think.