SPUD RECRUITMENT

ABOUT
SPUD (Sustainable Produce Urban Delivery) is a grocery delivery service based in Vancouver, Canada. It was founded to provide a more sustainable and transparent grocery ecosystem, sourcing from local farms and artisans. I was part of the Design team from Oct 2020-June 2022 while living in Vancouver.

PROJECT

I highlight this project, not because its the most creative but because I worked lead on it and something I did start to finish coming up with the brief after hearing we needed more help in the warehouses after a expansion of SPUD delivery locations.

We didn’t have much of a budget, so using gorilla advertising and socials seemed the best outcome. There were new buildings going up on every street in Vancouver with large board that cover the sites, so there is plenty of relatively cheap advertising spaces all across the city and wider areas. We had a short timeline to get as many warehouse staff and delivery drivers as we could before thanksgiving and the festive season (typically one of our busiest times). This is a competitive time to recruit as most businesses are looking for extra hands so we wanted to make a big impact, about where you work matters.

OUTCOMES

Sadly I have no stats to show how it did, but we did managed to hire all the extra team members we needed (and more) and it increased customers to use our trial service over the holidays.