EV.ENERGY ILLUSTRATIONS

ABOUT
An app that automatically charges your EV with the cheapest, greenest electricity, tracks costs, and allows smart charging with a boost option. I was Brand Designer in a small creative team from Dec 2023 - Oct 2025

BRIEF - VALUES

This project was about bringing our company values to life through illustration. The goal was to build culture and personality and to reflect our sustainable EV charging mission. While these visuals were primarily intended for internal use, the vision was bigger: to create a distinctive, relatable style that could help employees connect with our values and see themselves in the brand. What started as a set of lighthearted illustrations became a meaningful tool for shaping how we express who we are.

BRIEF - AI ILLUSTRATIONS
When a new webpage needed a quick turnaround while both designers were away, the marketing team used AI-generated illustrations to fill the gap. Although these assets did the job, they didn’t align with our established illustration style or brand identity. Once I returned, I reworked the visuals—using the AI concepts and existing content as a foundation—to create new, on-brand illustrations that fit seamlessly into the website. Even within a tight schedule, the updated designs brought consistency, personality, and a cohesive look back to the digital experience.