SPUD.CA EVERYDAY WORK

ABOUT
SPUD (Sustainable Produce Urban Delivery) is a grocery delivery service based in Vancouver, Canada. It was founded to provide a more sustainable and transparent grocery ecosystem, sourcing from local farms and artisans. I was part of the Design team from Oct 2020-June 2022 while living in Vancouver.

Below are some snippets of daily design from weekly tasks, online sales and campaign shoots - assisting the in-house photographer Kate. I enjoyed the challenge of using the same set of brand guidelines so create various outlets of design each week.

KEY PROJECT PULLOUT
At SPUD they are returning customers (who received plastic boxes each week with their groceries and then returned the old box when their new box arrived) and new customers who received cardboard boxes until they became a member. We had feedback of uncertainty with recycling and returning items - like glass jars and cool packs. I took the initiative to create a new box (photographed below on the warehouse line) where tje insides of the box informed the customer which bits to keep, return or recycle. It was a pleasure seeing these boxes roll out across Canada and on socials.